Aligning Organizational Behavior with Business Strategy to Reduce Turnover and Enhance Employee Engagement

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Nara Matos
Purpose:

This project aimed to assist organizations in improving their recruitment processes by focusing on cultural fit and behavioral alignment. The goal was to reduce employee turnover by ensuring new hires are better engaged with the company's purpose and culture. Secondary objectives included examining the integration of emotional intelligence into recruitment processes and assessing the alignment between organizational values and daily operations.

Methods:

The project involved a comprehensive review of recruitment methods across several organizations. Data were collected through interviews with HR professionals and analysis of company policies regarding hiring practices, employee engagement, and turnover rates. We analyzed recruitment strategies that heavily focus on technical skills compared to those that prioritize behavioral competencies and cultural fit. The Lean Six Sigma methodology was applied to streamline hiring processes and to identify areas where behavioral alignment could be improved.

Results:

Companies that emphasized behavioral alignment and purpose-driven recruitment reported a significant decrease in turnover rates, with an average reduction of 20-30%. These companies also noted improvements in organizational climate and employee engagement. In contrast, organizations that prioritized technical skills alone saw higher rates of dissatisfaction and eventual turnover. The study highlights that aligning recruitment processes with organizational values and culture leads to more committed employees, reducing costs associated with rehiring and training.

Conclusion(s):

The findings suggest that organizations must shift focus toward recruiting for cultural and behavioral fit to remain competitive in the long term. Recruitment processes that overlook these aspects are likely to experience higher turnover and lower employee satisfaction. Implementing emotionally intelligent hiring practices is essential for long-term success and requires companies to continuously align their strategies with organizational values and purpose. Future research could explore how to integrate emotional intelligence training into corporate onboarding programs to enhance employee retention.

Implications:

The implications for physiotherapy management are clear: fostering a work environment that emphasizes cultural and behavioral fit can significantly improve both employee satisfaction and organizational performance. These practices can be replicated across physiotherapy clinics to enhance team cohesion and patient care, ultimately impacting the quality and efficiency of services provided.

Funding acknowledgements:
This project received no external funding.
Keywords:
Organizational behavior
employee engagement
recruitment strategy
Primary topic:
Professional issues: business skills, leadership, advocacy and change management
Did this work require ethics approval?:
No
Has any of this material been/due to be published or presented at another national or international conference prior to the World Physiotherapy Congress 2025?:
No

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